How To Write A Marketing Strategy For Dissertation Journal

Dissertation Journal
Completing your dissertation marks a major milestone. It's the moment you don't have to make any more changes and are finished, finally. You have been awarded a Ph.D., and whatever else happens on the job market or in your writing career, nobody can take away those three letters. Many published study data are now available and this makes it more difficult for your target market to locate your academic work. Hence it has become very important to promote or market your research or dissertation:

Devise a Strategy:
Begin by reflecting on which researchers and other audiences will be interested in your dissertation, the disciplines in which they work, and where they can be found. Are they further afield within your company, or anywhere else? Then think about the platforms ideally suited for promoting your dissertation to your intended audience. Starting by looking at the channels other researchers of dissertation help firms publishing in your field have used to get their work recognized may be a good idea. One way to do this is by using the Bookmarklet Altmetric.

Write The Synopsis:
You may want to consider writing a concise English description of your work or dissertation, based on making it more available to a broader public. It will give your work a strong lead and will inspire more people to read your dissertation. Then you may post the overview to online discussion groups and forums which you think may find important. And, if you'd rather go the extra mile, why not put together a short video the sums up your research and spreads it through websites like

Maintain A Digital Identity:
It's important to keep up with how different online platforms view your identity. For example, you might want to use the same photo across your university faculty site, blog homepage, and social media accounts so that people who may be interested in your dissertation can immediately recognize you and validate your Twitter account against your LinkedIn profile, for example. Another way to preserve such connections is to communicate when posting between platforms. You can do so by posting your new social media blog posts or by adding a link to your blog or website on your Twitter profile and faculty page.

Get Engaged:
Online communities are fantastic but don't forget to connect in real life. Was there a club or group with an interest in your work? Volunteer at one of their meetings to give a talk or lecture. The audience is important once again. Make sure your presentation to your audience is clear. The way you present data at a conference is different from the way you give a talk to people who are interested in science but have no formal education.

Know Your Market:
The dissertation can be viewed as the academic accomplishment par excellence in your doctoral program, but it is a product that has value only when it can be exchanged for money on the market in the real world of jobs with benefits. Ask yourself what kind of class fits your dissertation. Do a Google search for such classes and find out what book types are assigned to them. Take a look at those books to see what seem to be their key selling points. Then ask yourself how you can change your dissertation and turn it into the kind of book that fits that audience (without losing sight of your current project and results, of course!). For media, this "market study" can be included prominently in the cover letter.

Use Your Research Office:
If you feel that your dissertation could benefit from an additional promotional drive why not get in contact with your Research Office, as they will help make your work more noticeable. They might have access to channels such as email lists, or contacts that could be used by news outlets or government agencies to get your research noticed. Having listed your work on websites of higher-profile would increase your readership and look great for potential applications. Consider also supplying the research office with some key points as to why the work is relevant and what the key results have been because that will help them create a case for a broader public.

Unique Identifiers:
Do make sure you use or connect to a page that contains the unique identifier of your work if you reference your research online; this can be a DOI, arXiv ID or PubMed ID. It is crucial to ensuring we monitor your work at Altmetric so that you can keep up with the discussions that surround your dissertation. This would also ensure that the work is readily discoverable and that other scholars are more likely to read and quote.
Share on Google Plus

About Albert Barkley

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
    Blogger Comment
    Facebook Comment


Post a comment